Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon
Ted
in Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, Medical Devices Future, Medical technology, Medtech, MedTech Future, MedTech Leadership, MedTech Podcast, MedTech Sales, Strategic Planning
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Reading time: 3 – 4 minutes
How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics? Do you know how these forces align with the “Triple Aim”? Mark Dixon once led one of the largest healthcare systems in the US. Now he is a consultant for both healthcare systems and some of the largest life science companies in the world. From this unique vantage point, Mark walks us through the Four Forces and their potential impact on vendors/suppliers. This is particularly important for small to medium sized medtech companies that traditionally don’t view the healthcare ecosystem as strategically as the large medtech companies. This is also very important for Non US companies trying to better understand the US healthcare market.Near the end of the podcast, we talk about what this means about the way startups design the clinical studies they will use for FDA clearance or approval.
The links below include a number of publications that will help you keep your finger on the pulse of healthcare in the United States.
Last week, after the podcast on prospecting, a number of listeners requested examples of embedded videos and the slide deck. It was fun interacting with you.
Now Go Win Your Week!!
Mark Dixon LinkedIn Link
Mark does not have a website. He doesn’t need one. If you need his email address or phone, contact me.
Publications and groups recommended by Mark:
- Becker Hospital Review – https://www.beckershospitalreview.com (Newsletter is free)
- Advisory Board – https://www.advisory.com (requires paid membership)
- Dail-enews – http://dailenews.mdsi.org (free)
- Association of National Account Executives (ANAE) – https://www.nationalaccountexecutives.com (newsletter is free)
Ted Newill’s LinkedIn Profile link
Medical Device Success website link
MedTech Leaders Community link
Link to Ted’s contact page
Ted, what an awesome podcast! I work in outsourced chronic care management and I have conversations about reducing re-admissions every day to the reaction you heard here, ‘why would I do that?’ There needs to be more people like Mark out there. I would love to connect with Mark to collaborate if you would be willing to pass along his contact information. Thank you for putting this together!