Medtech International Marketing and Sales Efforts During Covid-19
Ted
in International Marketing and Sales, Marketing, Marketing Management, Medical Device Marketing, Medical Device Sales
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Reading time: 3 – 4 minutesEpisode 2 of the season – Medtech International Marketing and Sales Efforts During Covid-19
Season One – Covid-19 – how Medtech companies can respond in marketing, sales and operations.
Today we are talking about international marketing in the Covid-19 era. There is a good chance you are either a manufacturer that exports product to international markets or a distributor that is representing a manufacturer. My experience is that small and medium sized US companies tend to treat their international markets as a low priority. Non-US manufacturers are much more sensitive to their international distribution networks. During this challenging period, it is very important to be communicating with your international channels! It is not hard! Nor expensive! To discuss this in more detail, we are fortunate to have Kris Morrill with us today. Kris is the co-founder of medeuronet, a medtech consultancy with an office in Strasbourg France that can help companies succeed anywhere along the medtech roadmap from innovation to commercialization.
Kristine Morrill LinkedIn profile link – click here
Medeuronet website link – click here
Ted Newill LinkedIn profile link – click here
Medical Device Success website – click here
Comments or questions?? – contact link
Immediate Impact Idea for today:
- If you are a manufacturer, send a personal email to each of your top distributors. Ask them:
- How they are doing.
- What support you could provide to help them stay top of mind with the end-users.
- Offer to create an eNewsletter they can distribute to their end users.
- If you are a distributor, send a personal email to each of your top suppliers. Ask them:
- How they are doing.
- If they have any programs or promotions to help you stay top of mind with end-users.
- Use an example of what a competitor is doing if this is relevant.
- Offer to deploy an eNewsletter regarding their product(s) if they would provide you the content and images.
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GO WIN YOUR WEEK!
Hi Ted,
It was great to be introduced to you via Medical Devices Success. I work for LifeTec Group in Eindhoven, NL and we are lucky enough to be able to continue working in our laboratories.
Pre-COVID, our labs were used to carry out such things like pre-clinical experiments, training surgeons on medical devices etc. What we have noticed during this time is that our clients are using our labs to produce marketing video’s within our lab using our BioMedical Engineers. As a result, we are also setting up a live camera in our lab to have ‘virtual’ experiments, training and marketing production. This is new for us and I know there are many companies struggling to demonstrate their devices due to lack of movement/events etc.
However, our expertise is not marketing so I wondered if you might have an idea of the best way in that we can let medical device companies know that we are here to support them at this time?
Thanking you in anticipation. Stay well & healthy during this unusual time.
Really well done Ted and Kris – excellent information and review of experiences across the Europe. Would be nice to have a discussion with Asia KOLs and sharing of experiences across Asia Pacific.
Hi Kuntal, Good to hear from you. That is a good idea. And/or a discussion of international marketing challenges in Asia Pacific. Who would you recommend?
Ted