Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers

August 9, 2020 by Ted in Covid-19 and Medical Devices, Events, International Marketing and Sales, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Sales Management, Trade Show Marketing, Trade Show Planning, Trade Shows

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How does a life sciences company succeed in a world of virtual congresses and tradeshows?  We address this problem in a 3-part series of podcasts/video casts.  We decided to offer a video cast because we use a lot of slides to communicate valuable information.  Once again, I teamed up with Lisa Bichsel and the Bichsel Medical Marketing Group to create and produce this series.  The BMMG team are all pros!  

In this first part: 

• We show examples of virtual shows and how they work.  
• We rank the virtual show platforms.  
• We cover best practices.
• We review Pros and Cons of virtual exhibiting.
• We talk about the challenges facing small and medium sized companies.  
• And, we discuss the cost issues.  Some societies are charging crazy virtual exhibiting fees.  
• Finally, we look at future trade show models.

Part 1 – A Guide to Medical Marketers (Sales management should pay attention too!)

Part 2 – We interview leaders in the Healthcare Exhibiting and Event Ecosystem to get their view of the dynamics of virtual congresses. 

Part 3 – We ask several doctors what they think of the virtual environment and how it impacts them.

Now Go Win Your Week!

Link to video cast of Part 1 – https://www.youtube.com/watch?v=RrHQh8Aj1Bg

Lisa Bichsel LinkedIn Link

BMMG website Link

Ted Newill LinkedIn Link

Medical Device Success website link  

Ted’s contact page at Medical Device Success