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About Ted

I am an expert in marketing and sales of medical devices with an emphasis on ophthalmic devices. Right now, I spend most of my time consulting with small to medium sized medical device companies to help them succeed.

October 17, 2021
by in Strategic Planning

Episode 66 – Game Changing Subcategories and Storytelling in MedTech with David Aaker, PhD

Podcast: Play in new window | Download (Duration: 49:10 — 45.0MB)

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Reading time: 3 – 4 minutes “It is a big fallacy that your audience is rational” Our guest today is David Aaker, PhD, considered by some to be the Father of Modern Branding.  In this episode we are talking about creating game changing subcategories and storytelling in high tech and medtech. Dave is Professor Emeritus […]

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October 10, 2021
by in Medical Device, Medical Device Career, Medical devices, Medtech, MedTech Podcast, MedTech Sales Careers

Episode 65 – Big Changes and High Demand in MedTech Recruiting with Paula Rutledge and Chris Miclot, Legacy MedSearch

Podcast: Play in new window | Download (Duration: 56:42 — 51.9MB)

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Reading time: 2 – 4 minutes “More change in the last 18 months than in the past 30 years.” Over 30 years ago, Paula began her career in the medical device industry and in 2005, founded Legacy MedSearch and turned it into one of the most highly sought after MedTech search firms in the USA.  Despite being […]

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October 3, 2021
by in Branding, Marketing, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, Medtech, MedTech Podcast, Startups, Strategic Planning

Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm

Podcast: Play in new window | Download (Duration: 1:02:05 — 56.8MB)

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Reading time: 3 – 5 minutes This is a special episode.  Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers which is on Inc. Magazines list of top 10 Marketing Books of All time.  He has written several other books on marketing relative to disruptive […]

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