Episode 32 – The Considerations and Tactics Behind a Successful Email Campaign – Case Study

Podcast: Play in new window | Download (Duration: 1:10:32 — 64.6MB)

Reading time: 2 – 3 minutes This is part three in our series of helping sales with Demand Generation. Once again, Jeannette Castańeda, Chief Email Geek at Inbox P.I., joins us to help with the details of a case study. Last week she gave us the framework of successful email campaigns. This week we go deeper into details. Results […]

November 15, 2020

by Ted in Strategic Planning

Episode 31 – Turn Your Leads Into Clients with Properly Executed Email Campaigns

Podcast: Play in new window | Download (Duration: 57:34 — 52.7MB)

Reading time: 2 – 2 minutes This is the 2nd in our series on Demand Generation. Jeannette Castañeda, Chief Email Geek at Inbox P.I. guides us through the success factors for effective email campaigns. This is not only important to marketing, it is also important to sales who need better qualified leads in this Covid era. If your open rate […]

November 8, 2020

by Ted in Covid-19 and Medical Devices, Demand Generation, E-Marketing, Marketing Automation, Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medtech, MedTech Sales, Social Media

Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Podcast: Play in new window | Download (Duration: 59:12 — 54.2MB)

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help. No formal marketing automation campaign. […]

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Episode 32 – The Considerations and Tactics Behind a Successful Email Campaign – Case Study

Episode 31 – Turn Your Leads Into Clients with Properly Executed Email Campaigns

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