About Ted

I am an expert in marketing and sales of medical devices with an emphasis on ophthalmic devices. Right now, I spend most of my time consulting with small to medium sized medical device companies to help them succeed.

by in Covid-19 and Medical Devices, Demand Generation, e-mail promotion, E-Marketing, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Sales, MedTech Sales, Social Media, Strategic Planning

Demand Generation for MedTech Sales in this Covid Era

Reading time: 4 – 6 minutes Announcing a new series of video casts and podcasts! We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, sales processes, new tools, events and tradeshows.  Last week, I said it would be Marketing Automation.  However, in the process of […]

by in Covid-19 and Medical Devices, e-mail promotion, International Marketing and Sales, Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Leadership, MedTech Sales

Episode 29 – What’s Next in the MTL Community and Why

Reading time: 2 – 3 minutes Plus – a glimpse at why members find value in the community.  In this short episode, we talk about what are the next important subjects for the podcast and video cast.  First, a couple episodes about marketing automation.  And sales leaders, you better pay attention because in the Covid world, marketing automation […]

by in International Marketing and Sales, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medical devices, Medical technology, Medtech, MedTech Leadership

Episode 28 – A CEO Leading a MedTech Company Through Covid

Reading time: 2 – 3 minutes In January 2018 when Dominik Beck took the helm of Rudolf Riester, GmbH, he began executing a plan to put Riester in a more competitive position against its larger rivals.  Then in early 2020 Covid spread across the world.  For the Riester team, due to the nature of its product line, […]

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    +12 (0) 345 678 9

    EMAIL

    info@company.com

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