About Ted

I am an expert in marketing and sales of medical devices with an emphasis on ophthalmic devices. Right now, I spend most of my time consulting with small to medium sized medical device companies to help them succeed.

by in Covid-19 and Medical Devices, Medical Device Marketing, Medical Device Sales, MedTech Sales, Virtual Communication, Virtual Events, Virtual Presentations

Episode 27 – Preparing and Executing Virtual Presentation and Communication Success

Reading time: 2 – 3 minutes In past episodes of the podcast and video cast, we have covered various components of virtual presentations and virtual selling.  Richard Goring, Director at BrightCarbon, brings all these components and more together to help guide us to professional virtual presentations that will get results in the MedTech world.  BrightCarbon is a […]

by in Strategic Planning

Episode 26 – The Sales Process in a Virtual World, Important Considerations

Reading time: 2 – 3 minutes Brad Ansley, VP Healthcare, Richardson Sales Performance takes us through the details and important considerations of a virtual medtech sales process.  It is fascinating and thought provoking when you look at the very important things you take for granted in a face to face selling situation that you must now […]

by in Covid-19 and Medical Devices, e-mail promotion, E-Marketing, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Sales, Virtual Communication

Episode 25 – A Sales Leader Demonstrates Embedded Videos In Emails

Reading time: 2 – 4 minutes Jeff Howell, Director of Growth, AlayaCare, shows us how he uses embedded videos to enhance his prospecting, qualifying and relationship building in his sales process.  It is impressive.  He compares it to “pulling up in a Ferrari”.  These are great virtual tools in a Covid world where it is more difficult than […]

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