Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say

Podcast: Play in new window | Download (Duration: 1:05:07 — 59.6MB)

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts? In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. We talk to an ophthalmologist, a radiologist, an emergency medicine physician, a […]

August 16, 2020

by Ted in Covid-19 and Medical Devices, Events, Medical Device Marketing, Medical Device Sales, Trade Show Marketing, Trade Show Planning, Trade Shows, Virtual Events, Virtual Trade Shows

Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

Podcast: Play in new window | Download (Duration: 1:19:42 — 73.0MB)

Reading time: 2 – 4 minutes In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem. One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA). Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, […]

August 9, 2020

by Ted in Covid-19 and Medical Devices, Events, International Marketing and Sales, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Sales Management, Trade Show Marketing, Trade Show Planning, Trade Shows

Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers

Podcast: Play in new window | Download (Duration: 1:30:08 — 82.5MB)

Reading time: 2 – 4 minutes How does a life sciences company succeed in a world of virtual congresses and tradeshows? We address this problem in a 3-part series of podcasts/video casts. We decided to offer a video cast because we use a lot of slides to communicate valuable information. Once again, I teamed up with Lisa Bichsel […]

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Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say

Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers

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