Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB)

Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri. Bill and his team have a unique view of the medical […]

June 21, 2020

by Ted in Covid-19 and Medical Devices, Marketing career, Medical Device Career, Medical Device Marketing, Medical Device Sales, Medical devices, Medical devices LinkedIn, Medical technology, Sales career

Episode 14 – Fireproofing your career in this tumultuous time (And, if fired, creating a new foundation)

Podcast: Play in new window | Download (Duration: 25:31 — 23.4MB)

Reading time: 2 – 2 minutes “30% or more of our sales force does not have the skills to survive in the covid or post covid era.” This is what a high-level medical device sales exec told me this week. You could extend that troubling statistic from sales into marketing and other areas of a company. So, as […]

June 14, 2020

by Ted in Covid-19 and Medical Devices, International Marketing and Sales, Marketing, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medical technology

Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries

Podcast: Play in new window | Download (Duration: 38:04 — 34.9MB)

Reading time: 2 – 2 minutes The Covid era has completely upended the sales process. The process is going virtual. Meanwhile, 82% of buyers think sales reps are unprepared. Change this equation by giving your sales team greater credibility and therefore greater leverage with health care professionals using whitepapers, enhanced bibliographies and statistics that the rep can understand […]

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Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Episode 14 – Fireproofing your career in this tumultuous time (And, if fired, creating a new foundation)

Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries

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