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About Ted

I am an expert in marketing and sales of medical devices with an emphasis on ophthalmic devices. Right now, I spend most of my time consulting with small to medium sized medical device companies to help them succeed.

January 15, 2020
by in Branding, General Commentary, Goals, Medical Device, Medical technology, Medtech, Resolutions

2020 Medtech Resolutions? Make them a Revolution!

So, what do you want your professional identity to be? And how will that determine some new actions/habits that you will take this year? When you are successful with this, you will have achieved more than a resolution, you will have started a personal revolution. Here are some suggestions to get your revolution started.

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December 5, 2019
by in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

What can Yazoo teach med tech companies about eNewsletters?

Reading time: 5 – 8 minutes Ever heard of Yazoo Mills?  Probably not. Yazoo is a specialty tube manufacturer not far from Philadelphia that specializes in tubes for shipping, winding, tape cores, etc.  I only know about them because I needed a very long rugged tube to ship a large printed graphic to a medtech trade show.  I […]

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September 6, 2019
by in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing, Snail Mail

40% response rate to Snail Mail in Medtech?

Reading time: 4 – 6 minutes Does Snail Mail have a place in today’s medtech internet and email dominated marketing world?  I have to admit that for the longest time I have emphatically said, “No!”.  However, under special circumstances and executed correctly, you may get an excellent response rate.  The key words here are “under special circumstances and […]

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