Reading time: 2 – 3 minutes Key Opinion Leaders (KOLs) can be a very powerful component of the marketing plan for medical device companies of all sizes. Every day we see numerous advertisements where various types of celebrities are supporting products, services or charitable causes. They are acting as KOLs. In medical device markets, doctors, […]
Reading time: 1 – 2 minutes What will you be doing to increase your marketing acumen and ROI in 2014? Observing the marketing efforts of small and medium sized medical device companies; I continue to be amazed at how poor and misdirected the majority of these efforts are. One problem for these companies is that […]
Reading time: 1 – 2 minutes Like I said in a recent post, it is September. There are only four more months remaining in the year. If you are a medical device sales manager, are you getting the most out of your team? If you are a salesperson, are you getting the most out of […]
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