by Ted
in Marketing Management, Social Media, Twitter
Pop Quiz – How many Twitter accounts does the FDA and these Pharma & Medical Device companies have? Medtronic, Pfizer, Genentech, Baxter, Novartis, Zimmer, Abbott Medical Optics, J&J and Bausch + Lomb?
Reading time: 2 – 4 minutes One thing I will say is that the pattern is that industry leaders are trending toward leading in social media. Second and third place contenders in product categories both in medical devices and pharma tend to be lagging far behind in social media. Below, I list how many Twitter® […]
