Reading time: 3 – 4 minutes Fifth post in the series on Strategic Planning There is an old saying that to “assume” makes an “ass out of you and me”. For my international readers this is a play on the word “assume”. If you break it up, it looks like this “ass u […]
Good data sets the groundwork in determining your starting point as you map out your strategic journey for the next year.
Reading time: 2 – 3 minutes Welcome back – this is the third of a series of posts on Strategic Marketing and Sales Planning. A good strategic plan consists of the following elements in this order: Data Assumptions SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) Key Goals Key Strategies Tactics that support the Key Strategies […]
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