About Ted

I am an expert in marketing and sales of medical devices with an emphasis on ophthalmic devices. Right now, I spend most of my time consulting with small to medium sized medical device companies to help them succeed.

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Episode 89 – In the AI C-Suite with Hila Goldman-Aslan, CEO, DIA Imaging Analysis

Reading time: 2 – 2 minutes Today, we explore artificial intelligence in ultrasound with our guest, Hila Goldman-Aslan, CEO of DIA Imaging Analysis.  There is a lot of learning for professionals in this episode.  DIA Imaging Analysis is a company founded by 3 women.  The other two co-founders are Michal Yaacobi and Dr. Noah Liel-Cohen. […]

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Episode 88 – Replay of Driving Sales with Physician Micro-Marketing in MedTech

Reading time: 2 – 3 minutes In 2021, Episode 55 was the most downloaded podcast of the year.  It was published July 18. Because podcast listeners tend to scroll only so far back to find material to listen to, I felt this episode was very worthy of a replay. Most of my podcasts are evergreen. […]

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Episode 87 – Narrow Podcasting for MedTech Marketing and Sales

What kind of podcast is NOT concerned with the number of listeners? A Narrow Podcast. It is concerned with who the listeners are. In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales.

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