The From and Subject Line – the MOST Important Elements of an E-Blast

Reading time: 6 – 10 minutes Before we define the elements of a good e-blast, I want you to think about the last 2 or 3 e-blasts you opened.  I mean e-blasts that were some type of consumer-oriented solicitation.  Most likely, they were from an on-line retailer that you prefer.   For example, I regularly get […]