Free enquiry
+1-215-710-8375
PURCHASE
June 16, 2011
by in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

The Content of the E-Blast & Why Bausch & Lomb Crystalens® gets a “B-” grade on their E-Blast.

Reading time: 4 – 7 minutes In the last post we reviewed why the “From” segment and the “Subject” segment of the incoming e-blast are so important. Today, we will talk about the body of the e-blast.  It is important too.  However, a marketer can put together a compelling HTML page with a great message, […]

Continue reading
June 2, 2011
by in Branding, e-mail promotion, E-Marketing, Marketing, Marketing Management, Product Management

The From and Subject Line – the MOST Important Elements of an E-Blast

Reading time: 6 – 10 minutes Before we define the elements of a good e-blast, I want you to think about the last 2 or 3 e-blasts you opened.  I mean e-blasts that were some type of consumer-oriented solicitation.  Most likely, they were from an on-line retailer that you prefer.   For example, I regularly get […]

Continue reading
Stay Updated

Error: Contact form not found.

    Etiam magna arcu, ullamcorper ut pulvinar et, ornare sit amet ligula. Aliquam vitae bibendum lorem. Cras id dui lectus. Pellentesque nec felis tristique urna lacinia sollicitudin ac ac ex. Maecenas mattis faucibus condimentum. Curabitur imperdiet felis at est posuere bibendum. Sed quis nulla tellus.

    ADDRESS

    63739 street lorem ipsum City, Country

    PHONE

    +12 (0) 345 678 9

    EMAIL

    info@company.com

    PURCHASE
    Cart