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May 24, 2020
by in Marketing Management, Medical Device Marketing, Medical Device Sales, Medical devices

Episode 10 – The Reopening, Covid-19 and what it means for Medical Devices

Podcast: Play in new window | Download (Duration: 19:24 — 17.8MB)

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Reading time: 2 – 2 minutes Time for another cold shower?  Don’t worry, I will hand you a warm towel at the end.  This episode is about what the “Reopening” of the economy means to the Medical Device Industry. After a quick review of some important data points that will affect how you will be selling in […]

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May 3, 2020
by in e-mail promotion, E-Marketing, Marketing, Marketing Management, Medical Device Marketing, Medical Device Sales, Sales, Sales Management

Episode 7 – Video “Imbedded” Emails for Sales and Marketing in a Covid-19 World

Podcast: Play in new window | Download (Duration: 16:13 — 14.9MB)

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Reading time: 2 – 3 minutes One survey showed respondents had 81% more replies to emails using this technique.  Imbedded videos may be the answer.  I don’t mean attached videos.  I mean video clips linked to a GIF that is imbedded.  In this Covid-19 and virtual world this could make the difference between sales success and failure in the […]

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April 19, 2020
by in Marketing, Marketing Management, Medical Device Marketing, Medical Device Sales, Sales, Sales Management

Episode 5 – Make Your Virtual PowerPoint Presentation Powerful in this Covid-19 World

Podcast: Play in new window | Download (Duration: 44:10 — 40.4MB)

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Reading time: 3 – 5 minutes The response to the last podcast about the future of the medical device industry in the Covid era was immense! Thank you!  Is a Virtual PowerPoint presentation the same as a face to face PowerPoint?  No way.  In this podcast we start with a quick lookback on the future of the medical device […]

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