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June 13, 2021
by in Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, MedTech Leadership, MedTech Podcast, MedTech Sales

Episode 51 – In MedTech Sales Don’t Fight the Technology Adoption Life Cycle Curve

Podcast: Play in new window | Download (Duration: 28:19 — 25.9MB)

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Reading time: 2 – 3 minutes Fight the Technology Adoption Life Cycle Curve and you will lose.  It is science. Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve?  And, why am I bringing it up?  Because in the past several weeks I have had conversations with startups that […]

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June 6, 2021
by in Marketing Automation, Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, Medtech, MedTech Leadership, MedTech Podcast, MedTech Sales, Product Launch

Episode – Navigating Product Adoption Pitfalls with Ted Newill

Reading time: 2 – 4 minutes There are numerous pitfalls that MedTech companies experience when launching a new product. This is especially true with new concept products. Patrick Kothe, host of the podcast Mastering Medical Device interviewed me to talk about these challenges. Pat is also CEO, EM Device Lab, and is in the middle […]

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May 30, 2021
by in Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, Medical Devices Future, Medical technology, Medtech, MedTech Future, MedTech Leadership, MedTech Podcast, MedTech Sales, Strategic Planning

Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon

Podcast: Play in new window | Download (Duration: 1:08:04 — 62.3MB)

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Reading time: 3 – 4 minutes How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics?  Do you know how these forces align with the “Triple Aim”?  Mark Dixon once led one of the largest healthcare systems in the US.  Now he is a consultant for both healthcare systems and […]

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