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August 1, 2021
by in CRM, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Podcast, MedTech Sales, Sales Enablement

Episode 57 – MedScout – Helping Your Sales Team Prospect and Sell, A Revenue Intelligence Platform

Podcast: Play in new window | Download (Duration: 48:52 — 44.7MB)

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Reading time: 2 – 4 minutes You all know that data, properly configured can help your sales team.  However, this data can be very expensive and may not be configured in a way that is easy for your sales team to use.  Enter MedScout, a revenue intelligence platform for Life Science companies.  Skylar Talley, CEO, […]

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July 25, 2021
by in Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Future, MedTech Podcast, MedTech Sales, Population Health

Episode 56 – The Influence of Population Health on MedTech with Joseph Schulman, Senior VP Population Health and Business Transformation

Podcast: Play in new window | Download (Duration: 54:15 — 49.7MB)

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Reading time: 2 – 3 minutes First, we define Population Health.  Then we talk about its influence on MedTech.  In the USA, Population Health is NOT the same thing as Public Health.  One can influence the other.  However, Population Health is driven by value-based health systems to provide better care at a lower cost by […]

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July 18, 2021
by in Covid-19 and Medical Devices, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Leadership, MedTech Podcast, MedTech Sales

Episode 55 – Driving Sales with Physician Micro-Marketing in MedTech

Podcast: Play in new window | Download (Duration: 58:01 — 53.1MB)

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Reading time: 2 – 3 minutes Do you know which digital platform is most effective in targeting physicians?  Is it LinkedIn, Facebook, Instagram, Twitter or TikTok?  In a few minutes, you will know the answer.  The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects.  Physician micro-marketing is […]

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