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Guidance on strategic planning primarily for sales and marketing

August 28, 2022
by in Strategic Planning

Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1

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Reading time: 2 – 4 minutes I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation. Combined, these ladies manage about 100 shows and events annually. Today’s episode is the first […]

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August 21, 2022
by in Strategic Planning

Episode 96 – The BIOMEDevice Shows and Why They Matter with Adrienne Zepeda, Group Event Director

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Reading time: 2 – 3 minutes Have you ever heard of BIOMEDevice Boston or BIOMEDevice Silicone Valley? These are two of several MedTech Industry shows that are known as hubs of new technologies, startup guidance and networking opportunities.  Do you know what goes on at these meetings?  I can tell you that they are organized […]

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August 14, 2022
by in Strategic Planning

Episode 95 – Digital Surgery with Jawad Ali, MD

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Reading time: 2 – 3 minutes Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individually are now being brought together under the banner of Digital Surgery.  What does this mean and what are these pillars? To help us with this is Jawad Ali, MD, […]

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