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February 7, 2021
by in Covid-19 and Medical Devices, Demand Generation, International Marketing and Sales, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Podcast, MedTech Sales, Trade Show Marketing, Trade Show Planning, Trade Shows, Virtual Events, Virtual Trade Shows

Episode 37 – The Virtual Trade Show Panel – A Panel of 5 Executives

Podcast: Play in new window | Download (Duration: 1:16:57 — 70.5MB)

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Reading time: 3 – 4 minutes What does a box truck have to do with Virtual Trade Shows?  You will find out in this episode. I gathered 5 executives from the MedTech Leaders Community to discuss Virtual Trade Shows.  We review the 2020 Virtual Trade Show experience.  We discuss what worked and what didn’t work.  Then we talked about […]

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January 2, 2021
by in Covid-19 and Medical Devices, Demand Generation, E-Marketing, Marketing Automation, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medtech, MedTech Leadership, MedTech Podcast, MedTech Sales, Virtual Communication, Virtual Events, Virtual Presentations, Virtual Trade Shows

The Top 10 Medical Device Success Podcasts in 2020!

Reading time: 9 – 15 minutes Over 14,500 downloads!  A BIG THANK YOU to all the podcast listeners and contributors!!  35 podcasts were produced in our inaugural year of 2020. The MDS audience came from 99 countries including Mongolia, Kazakhstan, Zambia and Uruguay!  And, several times this past year we almost cracked the top 100 management podcasts in the USA.  This is […]

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December 13, 2020
by in Covid-19 and Medical Devices, CRM, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Sales

Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

Podcast: Play in new window | Download (Duration: 47:50 — 43.8MB)

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Reading time: 2 – 3 minutes For MedTech sales to succeed in this new environment, you need Demand Generation.  For Demand Generation to succeed, you need a well implemented and accepted CRM system.  Only 45% of organizations use CRM for its intended purpose.  Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include […]

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