by in Covid-19 and Medical Devices, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Leadership, MedTech Podcast, MedTech Sales

Episode 55 – Driving Sales with Physician Micro-Marketing in MedTech

Reading time: 2 – 3 minutes Do you know which digital platform is most effective in targeting physicians?  Is it LinkedIn, Facebook, Instagram, Twitter or TikTok?  In a few minutes, you will know the answer.  The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects.  Physician micro-marketing is […]

by in CRM, Demand Generation, E-Marketing, Marketing Automation, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Podcast, MedTech Sales

Episode 47 – MedTech “Journeys” To Fill the Sales Funnel

Reading time: 2 – 4 minutes Matthew Vernhout, VP of Deliverability, NetCore, walks us through what “Journeys” are and how they can help with prospecting for new customers and nurture current customers.  This is part of the Medical Device Success emphasis on Demand Generation.  This is important because surveys show that most health care professionals […]

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