What can Yazoo teach med tech companies about eNewsletters?

Reading time: 5 – 8 minutes Ever heard of Yazoo Mills? Probably not. Yazoo is a specialty tube manufacturer not far from Philadelphia that specializes in tubes for shipping, winding, tape cores, etc. I only know about them because I needed a very long rugged tube to ship a large printed graphic to a medtech trade show. I […]

August 12, 2011

by Ted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

A Very Good Optovue® E-blast gets a B+. Why not an A+?

Reading time: 4 – 6 minutes OK, I am breaking a promise. In my last post…which was way too long ago…I said I would write about a Nidek e-blast that deserves a better grade. I thought I had one. I looked at about 10 Nidek e-blasts that I saved and decided not to write about […]

June 29, 2011

by Ted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

Nidek® E-blast on Combination Laser gets a grade of “F”

Reading time: 4 – 6 minutes OK…for the last several posts I have been talking about what makes a good and effective e-blast. And, I have pointed out some mistakes companies have made with their e-blasts. Before I go any further, YOU get to evaluate the Nidek e-blast below. First, look at their from line, […]

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What can Yazoo teach med tech companies about eNewsletters?

A Very Good Optovue® E-blast gets a B+. Why not an A+?

Nidek® E-blast on Combination Laser gets a grade of “F”

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