June 16, 2011

by Ted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

The Content of the E-Blast & Why Bausch & Lomb Crystalens® gets a “B-” grade on their E-Blast.

Reading time: 4 – 7 minutes In the last post we reviewed why the “From” segment and the “Subject” segment of the incoming e-blast are so important. Today, we will talk about the body of the e-blast. It is important too. However, a marketer can put together a compelling HTML page with a great message, […]

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June 2, 2011

by Ted in Branding, e-mail promotion, E-Marketing, Marketing, Marketing Management, Product Management

The From and Subject Line – the MOST Important Elements of an E-Blast

Reading time: 6 – 10 minutes Before we define the elements of a good e-blast, I want you to think about the last 2 or 3 e-blasts you opened. I mean e-blasts that were some type of consumer-oriented solicitation. Most likely, they were from an on-line retailer that you prefer. For example, I regularly get […]

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