What can Yazoo teach med tech companies about eNewsletters?

Reading time: 5 – 8 minutes Ever heard of Yazoo Mills? Probably not. Yazoo is a specialty tube manufacturer not far from Philadelphia that specializes in tubes for shipping, winding, tape cores, etc. I only know about them because I needed a very long rugged tube to ship a large printed graphic to a medtech trade show. I […]

January 29, 2014

by Ted in E-Marketing, Marketing, Marketing Management, Medical Device Marketing, Product Management

Free! – Marketing Education for Medical Device Companies

Reading time: 1 – 2 minutes What will you be doing to increase your marketing acumen and ROI in 2014? Observing the marketing efforts of small and medium sized medical device companies; I continue to be amazed at how poor and misdirected the majority of these efforts are. One problem for these companies is that […]

August 12, 2011

by Ted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

A Very Good Optovue® E-blast gets a B+. Why not an A+?

Reading time: 4 – 6 minutes OK, I am breaking a promise. In my last post…which was way too long ago…I said I would write about a Nidek e-blast that deserves a better grade. I thought I had one. I looked at about 10 Nidek e-blasts that I saved and decided not to write about […]

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What can Yazoo teach med tech companies about eNewsletters?

Free! – Marketing Education for Medical Device Companies

A Very Good Optovue® E-blast gets a B+. Why not an A+?

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