Episode 47 – MedTech “Journeys” To Fill the Sales Funnel

Podcast: Play in new window | Download (Duration: 51:12 — 46.9MB)

Reading time: 2 – 4 minutes Matthew Vernhout, VP of Deliverability, NetCore, walks us through what “Journeys” are and how they can help with prospecting for new customers and nurture current customers. This is part of the Medical Device Success emphasis on Demand Generation. This is important because surveys show that most health care professionals […]

April 14, 2021

by Ted in CRM, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Sales

Episode 45 – CRM2 – Going From CRM to Sales Force Automation

Podcast: Play in new window | Download (Duration: 53:21 — 48.8MB)

Reading time: 2 – 3 minutes In Episode 35 we laid the CRM foundation. Today we build on that foundation and begin to move into Sales Force Automation and Marketing Automation. This is where SFA and MA can start working hard for your company to increase revenues. Eliza Hammer-Gage, Senior Consultant, Red Argyle joins me again […]

December 13, 2020

by Ted in Covid-19 and Medical Devices, CRM, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Sales

Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

Podcast: Play in new window | Download (Duration: 47:50 — 43.8MB)

Reading time: 2 – 3 minutes For MedTech sales to succeed in this new environment, you need Demand Generation. For Demand Generation to succeed, you need a well implemented and accepted CRM system. Only 45% of organizations use CRM for its intended purpose. Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include […]

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Episode 47 – MedTech “Journeys” To Fill the Sales Funnel

Episode 45 – CRM2 – Going From CRM to Sales Force Automation

Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

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