by Ted
in Branding, Marketing, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, Medtech, MedTech Podcast, Startups, Strategic Planning
Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm
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Reading time: 3 – 5 minutes This is a special episode. Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers which is on Inc. Magazines list of top 10 Marketing Books of All time. He has written several other books on marketing relative to disruptive […]
