by in Marketing Management, Medical Device Marketing, Medical Device Sales, Medical devices

Episode 10 – The Reopening, Covid-19 and what it means for Medical Devices

Reading time: 2 – 2 minutes Time for another cold shower?  Don’t worry, I will hand you a warm towel at the end.  This episode is about what the “Reopening” of the economy means to the Medical Device Industry. After a quick review of some important data points that will affect how you will be selling in […]

by in Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medical technology, Telehealth, Telemedicine

Episode 8 – Telemedicine, Covid-19 and the Future of Medical Devices – Part One

Reading time: 2 – 3 minutes Telemedicine is the new frontier for medical devices.  Covid-19 has thrust telemedicine into the spotlight as an important channel of patient management across almost all specialties. In this episode, to explore this phenomenon we welcome telemedicine pioneer Tania Malik, JD, CEO of Virtual Medical Group and Chair of the Telemental […]

by in E-Marketing, Marketing, Marketing Management, Medical Device Marketing, Product Management

Free! – Marketing Education for Medical Device Companies

Reading time: 1 – 2 minutes What will you be doing to increase your marketing acumen and ROI in 2014?  Observing the marketing efforts of small and medium sized medical device companies; I continue to be amazed at how poor and misdirected the majority of these efforts are.  One problem for these companies is that […]

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