Episode 73 – Strategic Planning Part 2 for Companies and Individuals – Strategies and Tactics

Podcast: Play in new window | Download (Duration: 33:32 — 30.7MB)

Reading time: 2 – 3 minutes “Employees at three out of every five companies rated their organization weak at execution…” This was one result of a Harvard assessment of employees from more than 1,000 companies, governments and non for profits. The Harvard assessment resulted in the 17 traits of organizational effectiveness where the number one […]

November 21, 2021

by Ted in Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, MedTech Leadership, MedTech Podcast, Strategic Planning

Episode 71 Strategic Planning Part 1 for Companies and Individuals

Podcast: Play in new window | Download (Duration: 37:10 — 34.0MB)

Reading time: 2 – 3 minutes Only 23% of companies follow a formal strategic planning process. Companies with strategic plans are 12% more profitable. The big MedTech companies are in the final phases of the 2022 strategic plans. What about the small to medium sized companies? What about you as an individual? Imagine how much […]

October 3, 2021

by Ted in Branding, Marketing, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, Medtech, MedTech Podcast, Startups, Strategic Planning

Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm

Podcast: Play in new window | Download (Duration: 1:02:05 — 56.8MB)

Reading time: 3 – 5 minutes This is a special episode. Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers which is on Inc. Magazines list of top 10 Marketing Books of All time. He has written several other books on marketing relative to disruptive […]

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Episode 73 – Strategic Planning Part 2 for Companies and Individuals – Strategies and Tactics

Episode 71 Strategic Planning Part 1 for Companies and Individuals

Episode 64 – Riding the Technology Adoption Life Cycle Curve in MedTech with Geoffrey Moore, Author, Crossing the Chasm

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