by in Covid-19 and Medical Devices, Events, Medical Device Marketing, Medical Device Sales, Trade Show Marketing, Trade Show Planning, Trade Shows, Virtual Events, Virtual Trade Shows

Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

Reading time: 2 – 4 minutes In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem.  One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA).  Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, […]

by in Covid-19 and Medical Devices, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medtech, Virtual Communication

Episode 17 – Nick Morgan, PhD and the Neuroscience behind Successful Virtual Communications for Medical Device Professionals

Reading time: 2 – 3 minutes In past episodes we missed something important about virtual communications.  Today, Nick Morgan, PhD, Founder and CEO of Public Words, helps us fill the gap by understanding the neuroscience behind virtual communications.  Nick is one of America’s top communication experts. He has helped celebrities, business leaders and organizations with their communication […]

by in Covid-19 and Medical Devices, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medtech, Strategic Planning

Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri.  Bill and his team have a unique view of the medical […]

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