Covid-19 – Tradeshows and Events – How Medtech can Respond

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Reading time: 2 – 3 minutes Season One – Covid-19 – How Medtech companies can respond in marketing, sales and operations. Episode 1 of the season – Covid-19 – How to respond to epic changes in tradeshows and events. In this episode, Lisa Bichsel, Bichsel Medical Marketing Group, joins me to discuss how medical device […]

December 5, 2019

by Ted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

What can Yazoo teach med tech companies about eNewsletters?

Reading time: 5 – 8 minutes Ever heard of Yazoo Mills? Probably not. Yazoo is a specialty tube manufacturer not far from Philadelphia that specializes in tubes for shipping, winding, tape cores, etc. I only know about them because I needed a very long rugged tube to ship a large printed graphic to a medtech trade show. I […]

March 23, 2018

by Ted in Key Opinion Leaders, KOL, KOL management

How To Gain The KOL’s Interest

Reading time: 3 – 4 minutes Now let’s assume some of my ideas in the last blog post worked and you have some KOL candidates. How do you get them interested in working with you? Fortunately, you have ego, science and curiosity on your side. Medical professionals are scientists at heart. Furthermore, they have their […]

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Covid-19 – Tradeshows and Events – How Medtech can Respond

What can Yazoo teach med tech companies about eNewsletters?

How To Gain The KOL’s Interest

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