A Very Good Optovue® E-blast gets a B+. Why not an A+?

Reading time: 4 – 6 minutes OK, I am breaking a promise. In my last post…which was way too long ago…I said I would write about a Nidek e-blast that deserves a better grade. I thought I had one. I looked at about 10 Nidek e-blasts that I saved and decided not to write about […]

June 29, 2011

by Ted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

Nidek® E-blast on Combination Laser gets a grade of “F”

Reading time: 4 – 6 minutes OK…for the last several posts I have been talking about what makes a good and effective e-blast. And, I have pointed out some mistakes companies have made with their e-blasts. Before I go any further, YOU get to evaluate the Nidek e-blast below. First, look at their from line, […]

June 16, 2011

by Ted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

The Content of the E-Blast & Why Bausch & Lomb Crystalens® gets a “B-” grade on their E-Blast.

Reading time: 4 – 7 minutes In the last post we reviewed why the “From” segment and the “Subject” segment of the incoming e-blast are so important. Today, we will talk about the body of the e-blast. It is important too. However, a marketer can put together a compelling HTML page with a great message, […]

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A Very Good Optovue® E-blast gets a B+. Why not an A+?

Nidek® E-blast on Combination Laser gets a grade of “F”

The Content of the E-Blast & Why Bausch & Lomb Crystalens® gets a “B-” grade on their E-Blast.

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