by in Covid-19 and Medical Devices, CRM, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Sales

Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

Reading time: 2 – 3 minutes For MedTech sales to succeed in this new environment, you need Demand Generation.  For Demand Generation to succeed, you need a well implemented and accepted CRM system.  Only 45% of organizations use CRM for its intended purpose.  Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include […]

by in Covid-19 and Medical Devices, Demand Generation, Events, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medtech, MedTech Sales, Strategic Planning, Virtual Events, Virtual Presentations

Episode 34 – eatNgage Enhances Webinar and Virtual Sales Call Engagement

Reading time: 2 – 3 minutes Want to more than double your webinar attendance and engagement throughout the webinar? Want more impactful virtual sales calls?  For MedTech companies this is a no brainer. Reasonable cost and very effective.  If a major pharma company likes the results they are getting, you will too.  In this 5th episode that is part […]

by in Covid-19 and Medical Devices, Demand Generation, E-Marketing, Marketing Automation, Marketing Management, Medical Device Marketing, Medical Device Sales, MedTech Sales

Episode 33 – How Sales Benefits from Marketing Automation – sendinblue

Reading time: 2 – 4 minutes In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms.  So many of our traditional lead generation sources are completely or partially blocked.  Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales.  We […]

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