by in Covid-19 and Medical Devices, e-mail promotion, E-Marketing, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Sales, Virtual Communication

Episode 25 – A Sales Leader Demonstrates Embedded Videos In Emails

Reading time: 2 – 4 minutes Jeff Howell, Director of Growth, AlayaCare, shows us how he uses embedded videos to enhance his prospecting, qualifying and relationship building in his sales process.  It is impressive.  He compares it to “pulling up in a Ferrari”.  These are great virtual tools in a Covid world where it is more difficult than […]

by in Covid-19 and Medical Devices, International Marketing and Sales, Medical Device, Medical Device Marketing, Medical Device Sales, Medical technology, Medtech, Trade Show Marketing, Trade Show Planning, Virtual Communication, Virtual Events, Virtual Trade Shows

Episode 21 Part 3 of 3 – Virtual Trade Shows and Alternatives – What the Doctors Say

Reading time: 2 – 2 minutes What do doctors think of this virtual world of events and contacts?  In this podcast and video cast, Lisa Bichsel, Lauren Dustman and I interview a multi-specialty panel of 5 doctors to hear what they have to say. We talk to an ophthalmologist, a radiologist, an emergency medicine physician, a […]

by in Covid-19 and Medical Devices, Events, Medical Device Marketing, Medical Device Sales, Trade Show Marketing, Trade Show Planning, Trade Shows, Virtual Events, Virtual Trade Shows

Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

Reading time: 2 – 4 minutes In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem.  One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA).  Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, […]

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