Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers

Podcast: Play in new window | Download (Duration: 1:30:08 — 82.5MB)

Reading time: 2 – 4 minutes How does a life sciences company succeed in a world of virtual congresses and tradeshows? We address this problem in a 3-part series of podcasts/video casts. We decided to offer a video cast because we use a lot of slides to communicate valuable information. Once again, I teamed up with Lisa Bichsel […]

July 19, 2020

by Ted in Covid-19 and Medical Devices, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medtech, Virtual Communication

Episode 17 – Nick Morgan, PhD and the Neuroscience behind Successful Virtual Communications for Medical Device Professionals

Podcast: Play in new window | Download (Duration: 37:31 — 34.4MB)

Reading time: 2 – 3 minutes In past episodes we missed something important about virtual communications. Today, Nick Morgan, PhD, Founder and CEO of Public Words, helps us fill the gap by understanding the neuroscience behind virtual communications. Nick is one of America’s top communication experts. He has helped celebrities, business leaders and organizations with their communication […]

June 28, 2020

by Ted in Covid-19 and Medical Devices, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medtech, Strategic Planning

Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB)

Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri. Bill and his team have a unique view of the medical […]

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Episode 19 – Part 1 of 3 – Virtual Tradeshows and Alternatives: A Guide for Medical Marketers

Episode 17 – Nick Morgan, PhD and the Neuroscience behind Successful Virtual Communications for Medical Device Professionals

Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

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