by in Covid-19 and Medical Devices, General Commentary, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medical Devices Future, Medical technology, Medtech, MedTech Future, MedTech Sales

Episode 36 – The Future and MedTech with Bertalan Meskó, MD, PhD – The Medical Futurist

Reading time: 2 – 3 minutes Key points – 2021 will be a battle between science and disinformation. And, “The country where the willingness to get vaccinated is greater, wins”.  Bertalan is the Medical Futurist. He and I spent some time this past week talking about the pandemic and our near term and long-term future in […]

by in Covid-19 and Medical Devices, Demand Generation, E-Marketing, Marketing Automation, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medtech, MedTech Leadership, MedTech Podcast, MedTech Sales, Virtual Communication, Virtual Events, Virtual Presentations, Virtual Trade Shows

The Top 10 Medical Device Success Podcasts in 2020!

Reading time: 9 – 15 minutes Over 14,500 downloads!  A BIG THANK YOU to all the podcast listeners and contributors!!  35 podcasts were produced in our inaugural year of 2020. The MDS audience came from 99 countries including Mongolia, Kazakhstan, Zambia and Uruguay!  And, several times this past year we almost cracked the top 100 management podcasts in the USA.  This is […]

by in Covid-19 and Medical Devices, CRM, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Sales

Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

Reading time: 2 – 3 minutes For MedTech sales to succeed in this new environment, you need Demand Generation.  For Demand Generation to succeed, you need a well implemented and accepted CRM system.  Only 45% of organizations use CRM for its intended purpose.  Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include […]

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