by Ted
in Covid-19 and Medical Devices, Demand Generation, E-Marketing, Marketing Automation, Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medtech, MedTech Sales, Social Media
Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech
Podcast: Play in new window | Download (Duration: 59:12 — 54.2MB)
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Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help. No formal marketing automation campaign. […]
