Episode 63 – In the C-Suite with Daniel Cloutier, CEO, LOK Corporation

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Reading time: 2 – 2 minutes Understanding how the worldwide distribution ecosystem works is a must for any MedTech professional. This conversation with Daniel Cloutier provides a window into this world and how LOK brings value to the manufacturers it represents with turnkey distribution. Daniel jokes that they are “Global minus One”. Take a guess […]

May 30, 2021

by Ted in Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, Medical Devices Future, Medical technology, Medtech, MedTech Future, MedTech Leadership, MedTech Podcast, MedTech Sales, Strategic Planning

Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon

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Reading time: 3 – 4 minutes How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics? Do you know how these forces align with the “Triple Aim”? Mark Dixon once led one of the largest healthcare systems in the US. Now he is a consultant for both healthcare systems and […]

August 16, 2020

by Ted in Covid-19 and Medical Devices, Events, Medical Device Marketing, Medical Device Sales, Trade Show Marketing, Trade Show Planning, Trade Shows, Virtual Events, Virtual Trade Shows

Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

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Reading time: 2 – 4 minutes In this podcast/video cast Lisa Bichsel and I interview two leaders in the healthcare exhibit and event ecosystem. One of our guests is Jeannie Wert, Director Exhibition Management, Siemens Healthineers and Board President of the Healthcare Convention & Exhibitors Association (HCEA). Our other guest is Mike Ellery, Chief Creative Officer, Sparks Marketing Corporation, […]

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Episode 63 – In the C-Suite with Daniel Cloutier, CEO, LOK Corporation

Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon

Episode 20 – Part 2 of 3 – Virtual Trade Shows and Alternatives: Leaders in the Trade Show and Event Ecosystem

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