Episode 6 – Selling in a Covid-19 World – New Sales Practices

Podcast: Play in new window | Download (Duration: 43:30 — 39.8MB)

Reading time: 2 – 3 minutes The Medical Device Success podcast series has been downloaded in 65 countries! This was an eye-opening discovery when I was poking around my download statistics. Not long ago, a French listener asked if I offered transcripts. I haven’t…..yet. With this new discovery, I will. This week I will start making transcripts of past podcasts […]

April 12, 2020

by Ted in Marketing, Marketing Management, Medical Device Marketing, Medical Device Sales, Sales, Sales Management, Strategic Planning, Trade Show Marketing, Trade Show Planning

Episode 4 – The Future of the Medical Device Industry in the Covid-19 Era

Podcast: Play in new window | Download (Duration: 33:26 — 30.6MB)

Reading time: 2 – 3 minutes Let me start out by saying that I am biased. I am a marketing and sales guy. And, marketing and sales personalities are typically optimistic. We can leap tall buildings and fly faster than a speeding bullet. We are built to overcome challenges. However, this is a dangerous bias when looking into the Covid-19 […]

June 5, 2017

by Ted in KOL management, Marketing Management, Medical Device Marketing

Why you need Key Opinion Leaders?

Reading time: 2 – 3 minutes Key Opinion Leaders (KOLs) can be a very powerful component of the marketing plan for medical device companies of all sizes. Every day we see numerous advertisements where various types of celebrities are supporting products, services or charitable causes. They are acting as KOLs. In medical device markets, doctors, […]

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Episode 6 – Selling in a Covid-19 World – New Sales Practices

Episode 4 – The Future of the Medical Device Industry in the Covid-19 Era

Why you need Key Opinion Leaders?

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