Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Podcast: Play in new window | Download (Duration: 42:29 — 38.9MB)

Reading time: 2 – 3 minutes Would you attract the attention of your customer if you could offer a way to bring them more patients? Consider Patient Builder. Today, we talk to Bill Rabourn, founder and managing principal of Medical Consulting Group in Springfield, Missouri. Bill and his team have a unique view of the medical […]

June 14, 2020

by Ted in Covid-19 and Medical Devices, International Marketing and Sales, Marketing, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medical technology

Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries

Podcast: Play in new window | Download (Duration: 38:04 — 34.9MB)

Reading time: 2 – 2 minutes The Covid era has completely upended the sales process. The process is going virtual. Meanwhile, 82% of buyers think sales reps are unprepared. Change this equation by giving your sales team greater credibility and therefore greater leverage with health care professionals using whitepapers, enhanced bibliographies and statistics that the rep can understand […]

May 24, 2020

by Ted in Marketing Management, Medical Device Marketing, Medical Device Sales, Medical devices

Episode 10 – The Reopening, Covid-19 and what it means for Medical Devices

Podcast: Play in new window | Download (Duration: 19:24 — 17.8MB)

Reading time: 2 – 2 minutes Time for another cold shower? Don’t worry, I will hand you a warm towel at the end. This episode is about what the “Reopening” of the economy means to the Medical Device Industry. After a quick review of some important data points that will affect how you will be selling in […]

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Episode 15 – Patient Builder – A Win for Doctors/Clinics and A Win for Medical Device Companies Trying to Add Value

Episode 13 – Enhance Sales Team Credibility with White Papers, Effective Bibliographies and Statistical Summaries

Episode 10 – The Reopening, Covid-19 and what it means for Medical Devices

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