by in Covid-19 and Medical Devices, Medical Device, Medical Device Career, Medical device leadership, Medical Device Sales, Medical devices, Medtech, MedTech Leadership, MedTech Podcast, MedTech Sales, MedTech Sales Careers, Virtual Communication

Episode 46 – In the C-Suite with Will Gray, VP of Marketing and Commercial Operations, Corporate Accounts, Boston Scientific

Reading time: 4 – 7 minutes Improvise, Adapt and Overcome. He started out as a Marine officer. This included time on the streets of Mogadishu, Somalia. He carried these Marine leadership values into Frito Lay and then Boston Scientific.  Now, Will shares his thoughts on being proactive and excelling in his book “PROACTIVE: Achieving Excellence in […]

by in CRM, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Sales

Episode 45 – CRM2 – Going From CRM to Sales Force Automation

Reading time: 2 – 3 minutes In Episode 35 we laid the CRM foundation. Today we build on that foundation and begin to move into Sales Force Automation and Marketing Automation.  This is where SFA and MA can start working hard for your company to increase revenues. Eliza Hammer-Gage, Senior Consultant, Red Argyle joins me again […]

by in Covid-19 and Medical Devices, Demand Generation, Learning Management Systems, Medical Device, Medical device leadership, Medical Device Podcast, Medical device startup, Medical devices, Medtech, MedTech Leadership, MedTech Podcast

Episode 44 – In the C-Suite with Arnoud Snepvangers, CEO, Eaglet Eye

Reading time: 3 – 5 minutes Covid may have caused some sleepless nights for Arnoud in 2020.  But his response with the use of Demand Generation Tactics and Learning Management Systems set Eaglet Eye up for a strong second half of the year and a strong start to 2021.  Arnoud proves it can be done very economically.  The […]

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