by in Covid-19 and Medical Devices, General Commentary, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medical Devices Future, Medical technology, Medtech, MedTech Future, MedTech Sales

Episode 36 – The Future and MedTech with Bertalan Meskó, MD, PhD – The Medical Futurist

Reading time: 2 – 3 minutes Key points – 2021 will be a battle between science and disinformation. And, “The country where the willingness to get vaccinated is greater, wins”.  Bertalan is the Medical Futurist. He and I spent some time this past week talking about the pandemic and our near term and long-term future in […]

by in Covid-19 and Medical Devices, CRM, Demand Generation, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Sales

Episode 35 – CRM 1 – Critical Elements to a Productive Foundation

Reading time: 2 – 3 minutes For MedTech sales to succeed in this new environment, you need Demand Generation.  For Demand Generation to succeed, you need a well implemented and accepted CRM system.  Only 45% of organizations use CRM for its intended purpose.  Less than 40% of businesses have a CRM adoption rate over 90%. Because these statistics include […]

by in Covid-19 and Medical Devices, Demand Generation, Events, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medtech, MedTech Sales, Strategic Planning, Virtual Events, Virtual Presentations

Episode 34 – eatNgage Enhances Webinar and Virtual Sales Call Engagement

Reading time: 2 – 3 minutes Want to more than double your webinar attendance and engagement throughout the webinar? Want more impactful virtual sales calls?  For MedTech companies this is a no brainer. Reasonable cost and very effective.  If a major pharma company likes the results they are getting, you will too.  In this 5th episode that is part […]

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