by in Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical device startup, Medical devices, Medical Devices Future, Medical technology, Medtech, MedTech Future, MedTech Leadership, MedTech Podcast, MedTech Sales, Strategic Planning

Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon

Reading time: 3 – 4 minutes How will the Four Forces shaping healthcare affect your sales and marketing strategies and tactics?  Do you know how these forces align with the “Triple Aim”?  Mark Dixon once led one of the largest healthcare systems in the US.  Now he is a consultant for both healthcare systems and […]

by in Covid-19 and Medical Devices, CRM, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Leadership, MedTech Podcast, MedTech Sales, Virtual Communication, Virtual Prospecting, Virtual Selling

Episode 49 – Prospecting in the MedTech New Normal

Reading time: 2 – 2 minutes “What advice do you have related to prospecting for new customers in this new normal?” This is the most frequent question I get from MedTech executives, sales leaders and field salespeople.  You can’t start the sales process unless you have a prospect!  So, I decided to make the answer […]

by in Medical Device, Medical Device Career, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medical technology, Medtech, MedTech Leadership, MedTech Podcast

Episode 48 – In the C-Suite with Marc Oczachowski, CEO, EDAP TMS

Reading time: 2 – 2 minutes We venture to Lyon, France to learn how Marc and his team fresh off a $28 million raise are setting the stage to dominate High Intensity Focused Ultrasound (HIFU) for prostate cancer.  We also talk about other huge applications for HIFU, leading through the pandemic and his career.  Marc […]

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