by in Covid-19 and Medical Devices, General Commentary, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medical Devices Future, Medical technology, Medtech, MedTech Future, MedTech Sales

Episode 36 – The Future and MedTech with Bertalan Meskó, MD, PhD – The Medical Futurist

Reading time: 2 – 3 minutes Key points – 2021 will be a battle between science and disinformation. And, “The country where the willingness to get vaccinated is greater, wins”.  Bertalan is the Medical Futurist. He and I spent some time this past week talking about the pandemic and our near term and long-term future in […]

by in Covid-19 and Medical Devices, Demand Generation, Events, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Sales, Medical devices, Medtech, MedTech Sales, Strategic Planning, Virtual Events, Virtual Presentations

Episode 34 – eatNgage Enhances Webinar and Virtual Sales Call Engagement

Reading time: 2 – 3 minutes Want to more than double your webinar attendance and engagement throughout the webinar? Want more impactful virtual sales calls?  For MedTech companies this is a no brainer. Reasonable cost and very effective.  If a major pharma company likes the results they are getting, you will too.  In this 5th episode that is part […]

by in Covid-19 and Medical Devices, Demand Generation, E-Marketing, Marketing Automation, Marketing Management, Medical Device Marketing, Medical Device Sales, MedTech Sales

Episode 33 – How Sales Benefits from Marketing Automation – sendinblue

Reading time: 2 – 4 minutes In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms.  So many of our traditional lead generation sources are completely or partially blocked.  Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales.  We […]

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