Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

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Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help. No formal marketing automation campaign. […]

November 3, 2020

by Ted in Covid-19 and Medical Devices, Demand Generation, e-mail promotion, E-Marketing, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Sales, MedTech Sales, Social Media, Strategic Planning

Demand Generation for MedTech Sales in this Covid Era

Reading time: 4 – 6 minutes Announcing a new series of video casts and podcasts! We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, sales processes, new tools, events and tradeshows. Last week, I said it would be Marketing Automation. However, in the process of […]

October 25, 2020

by Ted in Covid-19 and Medical Devices, e-mail promotion, International Marketing and Sales, Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medical devices, MedTech Leadership, MedTech Sales

Episode 29 – What’s Next in the MTL Community and Why

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Reading time: 2 – 3 minutes Plus – a glimpse at why members find value in the community. In this short episode, we talk about what are the next important subjects for the podcast and video cast. First, a couple episodes about marketing automation. And sales leaders, you better pay attention because in the Covid world, marketing automation […]

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Episode 29 – What’s Next in the MTL Community and Why

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