Episode 49 – Prospecting in the MedTech New Normal

Podcast: Play in new window | Download (Duration: 48:22 — 44.3MB)

Reading time: 2 – 2 minutes “What advice do you have related to prospecting for new customers in this new normal?” This is the most frequent question I get from MedTech executives, sales leaders and field salespeople. You can’t start the sales process unless you have a prospect! So, I decided to make the answer […]

May 9, 2021

by Ted in Medical Device, Medical Device Career, Medical device leadership, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medical technology, Medtech, MedTech Leadership, MedTech Podcast

Episode 48 – In the C-Suite with Marc Oczachowski, CEO, EDAP TMS

Podcast: Play in new window | Download (Duration: 59:47 — 54.7MB)

Reading time: 2 – 2 minutes We venture to Lyon, France to learn how Marc and his team fresh off a $28 million raise are setting the stage to dominate High Intensity Focused Ultrasound (HIFU) for prostate cancer. We also talk about other huge applications for HIFU, leading through the pandemic and his career. Marc […]

May 2, 2021

by Ted in CRM, Demand Generation, E-Marketing, Marketing Automation, Marketing Management, Medical Device, Medical Device Marketing, Medical Device Podcast, Medical Device Sales, Medical devices, Medtech, MedTech Podcast, MedTech Sales

Episode 47 – MedTech “Journeys” To Fill the Sales Funnel

Podcast: Play in new window | Download (Duration: 51:12 — 46.9MB)

Reading time: 2 – 4 minutes Matthew Vernhout, VP of Deliverability, NetCore, walks us through what “Journeys” are and how they can help with prospecting for new customers and nurture current customers. This is part of the Medical Device Success emphasis on Demand Generation. This is important because surveys show that most health care professionals […]

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Episode 49 – Prospecting in the MedTech New Normal

Episode 48 – In the C-Suite with Marc Oczachowski, CEO, EDAP TMS

Episode 47 – MedTech “Journeys” To Fill the Sales Funnel

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