Episode 33 – How Sales Benefits from Marketing Automation – sendinblue

Podcast: Play in new window | Download (Duration: 43:59 — 40.3MB)

Reading time: 2 – 4 minutes In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms. So many of our traditional lead generation sources are completely or partially blocked. Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales. We […]

November 8, 2020

by Ted in Covid-19 and Medical Devices, Demand Generation, E-Marketing, Marketing Automation, Medical Device, Medical device leadership, Medical Device Marketing, Medical Device Sales, Medtech, MedTech Sales, Social Media

Episode 30 –A DIY Social Media Campaign Creates Actionable Sales Leads in MedTech

Podcast: Play in new window | Download (Duration: 59:12 — 54.2MB)

Reading time: 2 – 3 minutes Bob Iasillo, National Sales Director at 2020/Now, an emerging MedTech company needed actionable sales leads in this era where traditional prospecting tactics are no longer viable. He roled up his sleeves, did his research and put into action a unique social media campaign. No agency help. No formal marketing automation campaign. […]

November 3, 2020

by Ted in Covid-19 and Medical Devices, Demand Generation, e-mail promotion, E-Marketing, Marketing Automation, Medical Device, Medical Device Marketing, Medical Device Sales, MedTech Sales, Social Media, Strategic Planning

Demand Generation for MedTech Sales in this Covid Era

Reading time: 4 – 6 minutes Announcing a new series of video casts and podcasts! We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, sales processes, new tools, events and tradeshows. Last week, I said it would be Marketing Automation. However, in the process of […]

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Episode 33 – How Sales Benefits from Marketing Automation – sendinblue

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