“50% of sales success is showing up.” The Science of Sales

Reading time: 2 – 4 minutes There is an old saying that is still true today. “50% of sales success is showing up.” It is a great quote because it reflects the science of sales. “Showing up” has nothing to do with being persuasive or charming or handsome or pretty. It is part of being […]

August 12, 2011

by Ted in e-mail promotion, E-Marketing, Marketing, Medical Device Marketing

A Very Good Optovue® E-blast gets a B+. Why not an A+?

Reading time: 4 – 6 minutes OK, I am breaking a promise. In my last post…which was way too long ago…I said I would write about a Nidek e-blast that deserves a better grade. I thought I had one. I looked at about 10 Nidek e-blasts that I saved and decided not to write about […]

May 17, 2011

by Ted in E-Marketing, Marketing Management, Product Management

E-Blasts – a Powerful Marketing and E-Marketing Tool

Reading time: 2 – 4 minutes E-blasts are a powerful and economical marketing tool for medical devices when used correctly. The advantages of e-blasts are: Instant feedback on your message in terms of metrics. You will quickly know how many people opened your e-blast and how many clicked through to your website or landing page. […]

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“50% of sales success is showing up.” The Science of Sales

A Very Good Optovue® E-blast gets a B+. Why not an A+?

E-Blasts – a Powerful Marketing and E-Marketing Tool

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