Trade show pearl #1

Reading time: 2 – 3 minutes Hello everyone. I apologize for being somewhat quiet the past 2 weeks. I returned from a trip to Europe and immediately moved my household from Buffalo to Queens (NYC). Needless to say…a very hectic couple weeks. And, to top it off, I turned around and headed to the ASCRS […]

March 4, 2011

by Ted in Trade Show Marketing, Trade Show Planning, Trade Shows, Twitter

Tweet your way to Trade Show success!! Post #5

Reading time: 4 – 6 minutes This is the fifth post in a series on getting the most out of your trade show participation (trade show ROI). If you want to subscribe to my blog, you can chose either an RSS feed or an email subscription. Also, comments and input are appreciated!! If you would […]

February 16, 2011

by Ted in Marketing Management, Trade Show Marketing, Trade Show Planning, Trade Shows

Trade Show promotion via E-Blasts and E-Newsletters, Post #4

I like E-Blasts and E-Newsletters as a form of pre-show advertising for small companies. They are very economical and effective tactics. You get statistics on how people respond to your effort via click-thru data to your website. And, you can get actionable leads before the show even starts. Print ads don’t give you this kind of immediate feedback.

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Trade show pearl #1

Tweet your way to Trade Show success!! Post #5

Trade Show promotion via E-Blasts and E-Newsletters, Post #4

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