Cha! Ching! Attracting and Driving Prospects to Your Exhibit! Post #2

The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit? Over the next few blog posts, let’s look at some economical tactics that can be used to move people to your exhibit.